You’ve heard the phrase, “optimized content is king,” but what exactly does that phrase mean?
In the simplest possible terms, optimized content refers to site copy that’s subject-specific. You can call a particular textual content "optimized" if it makes consumers, as well as search engine spiders (or web crawlers), happy. From a search engine’s perspective, the best sites are well written with optimized content, which is weighted with relevant keywords and key phrases. To human readers, the key will be your content’s relevancy to what people are searching for. That’s why Aurora IT considers both search engines and human readers in its SEO methodology and copywriting services.
Since 98% of all searches produce text-based results, it matters a lot what text your web pages communicate. For example, if you're selling customized ringtones for mobile phone users, you need information about "customized ringtones for mobile phones" sprinkled across your site.
Those words shouldn't be splattered about on your website non-sensically. They need to appear on your site in their proper context, only when and where they’re relevant. Search engine bots have gotten smart enough to recognize keyword and key phrase spamming. They’ve developed an uncanny knack for knowing which pages feature relevant content and which pages don’t.
Your Sales Copy and Your Website
Your sales copy needs to speak to your visitors the way you speak to your customers in person.
There are just no two ways about it—your conversion rates will depend on your website's copy. Your online copy has to sound genuine, it has to speak to the needs and interests of your customers, rather than simply harping on about how marvelous you are and the great services you offer. Your online copy should be timely, interactive, informative, and relevant.
But how can sales copy show instead of tell? It can be succinct, it can be engaging, and it can be genuine. Your website’s copy is the voice of your business online. It needs to convert online surfers into new customers. Why? Because more often than not, you won’t have the opportunity to directly interact with individual visitors via your website. But your online text and copy will. Your website text will promote, educate, and sell for you 24/7.
Our Content Optimization Specialists Are Ready to Go to Work for You!
Focusing exclusively on the Internet allows Aurora IT to excel at each element of online marketing and sales. Having a complete slate of online marketing services in-house gives us the ability to guide your business’ Internet campaign from design and development to sales conversion and follow-up analytics.
For more information on Aurora IT's content optimization services, call 914-591-7236
Or contact us online and we will get back to you shortly.
Implementing successful Internet marketing strategies has given Aurora Information Technology time-tested expertise. Having a staff exclusively focused on the web gives us the ability to fulfill all of your web design and Internet marketing requirements